Snoop Dogg (Lion)

Snoop Dogg with Drake wearing Big It Up at OVO Fest last weekend! Check it out!!!

 Comment or SHARE WITH FRIENDS  Thursday, August 09, 2012

History of the Fedora

     The Fedora has had a long and colourful history, dating from the start of the 1900’s. It  began as an accessory for middle and upper class women, the name arising from a French play (of the same name) and the character of Princess Fedora. Later men adopted this style in effort to shield their heads from the elements. Around the 1920’s it became a staple for the gangster and the detective. The fedora was all the rage when it was consistently featured on the silver screen during the 40’s and 50’s film noir era. It can now be spotted on the heads of some of the most influential people in Hollywood. While some prefer the classic felt versions, today the fedora is also produced in light weight materials such as canvas and straw, making it not only stylish but practical for those hot sunny days.


 Comment or SHARE WITH FRIENDS  Tuesday, April 17, 2012

Fashion Magazine ~ Men's Fall Issue

Big It Up's Manhattan Crushable hat is featured in the Fall edition of Men's Fashion magazine.


 Photographed by Moo. Styled by George Antonopoulos. Men's Fashion magazine Fall 2011 issue 2 is available at bookstores now.


 Comment or SHARE WITH FRIENDS  Friday, September 16, 2011